Afrikaluxe
Case study by Mohamed Elkhalfi
Multi-category online shopping with live product presentations.
Overview
Afrikaluxe is a multi-category e-commerce experience focused on visual discovery. Users browse products with presentation videos, open rich detail pages with descriptions and pricing, add items to cart, place orders, and follow status through pending, confirmed, and shipping. The app also supports live product presentation sessions hosted by sellers or creators when available, plus personal accounts for preferences and order history.
Challenge
Shoppers needed a simple, modern way to explore products visually before buying, while sellers needed a channel for live presentation — without overwhelming the experience with complex filters or cluttered flows.
Solution
Built a category-organized catalog with video-first browsing, cart and checkout flows, order status pages, and live session viewing. Kept discovery clean by showing available products by category, with a dedicated account area for user information and preferences.
Results
Published on Google Play as a shopping app optimized for a smooth, stable experience on compatible Android devices. Live demos and product videos help users explore before they buy.
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